Krize ve firm\u011b. P\u0159ich\u00e1z\u00ed pomalu a nen\u00e1padn\u011b, v tom je jej\u00ed z\u00e1ludnost. P\u0159ich\u00e1z\u00ed, potvora, tak pomalu, \u017ee si na n\u00ed pomalu zvyk\u00e1te a st\u00e1v\u00e1 se necht\u011bnou sou\u010d\u00e1st\u00ed va\u0161eho podnik\u00e1n\u00ed. A hlavn\u011b si j\u00ed nep\u0159ipou\u0161t\u00edte.<\/p>\n\n\n\n
\u0160lo to v\u017edycky, p\u016fjde to zase, to zvl\u00e1dneme!<\/p>\n\n\n\n
N\u011bkolik let po sob\u011b ztr\u00e1ta? Alespo\u0148 nemus\u00edm platit da\u0148\u2026.!<\/p>\n\n\n\n
Minul\u00fd m\u011bs\u00edc jsme zaplatili v\u00fdplaty o dva dny pozd\u011bji? Zlep\u0161\u00edme cash flow a bude to zase dobr\u00e9.<\/p>\n\n\n\n
Chod\u00ed v\u00edc upom\u00ednek? Nevad\u00ed, te\u010f m\u00e1me velkou zak\u00e1zku a u\u017e se to zlom\u00ed a bude pen\u011bz dost.<\/p>\n\n\n\n
P\u016fj\u010d\u00edme si na p\u0159eklenut\u00ed. Kontokorent v bance je u\u017e vy\u010derpan\u00fd, ale hodn\u00fd majitel po\u0161le dal\u0161\u00ed p\u016fj\u010dku, zapl\u00e1cneme ty nejv\u011bt\u0161\u00ed d\u00edry a pak se u\u017e to oto\u010d\u00ed a bude to zase dobr\u00e9.<\/p>\n\n\n\n
Jen\u017ee ono se to nezlom\u00ed. Poslouch\u00e1me stejn\u00e9 v\u011bty u\u017e t\u0159et\u00ed dek\u00e1du. St\u00e1le stejn\u00e9 v\u00fdmluvy a optimistick\u00e9 vysv\u011btlov\u00e1n\u00ed. Dal\u0161\u00ed generace majitel\u016f a mana\u017eer\u016f a nic nov\u00e9ho. Pokud ka\u017ed\u00fd m\u011bs\u00edc nem\u00e1te na v\u00fdplaty, pokud v\u00e1s hlt\u00ed upom\u00ednky dodavatel\u016f a pokud u\u017e m\u00e1te v rozvaze v kolonce Vlastn\u00ed kapit\u00e1l m\u00ednusov\u00e9 \u010d\u00edslo, nepom\u016f\u017ee v\u00e1m ani dal\u0161\u00ed tabulka na je\u0161t\u011b pe\u010dliv\u011bj\u0161\u00ed pl\u00e1nov\u00e1n\u00ed Cash Flow.<\/p>\n\n\n\n
Krize nep\u0159ich\u00e1z\u00ed najednou \u2013 tedy pokud se n\u011bco velk\u00e9ho a mimo\u0159\u00e1dn\u00e9ho nestane, ale toho si ur\u010dit\u011b v\u0161imnete. P\u0159ich\u00e1z\u00ed postupn\u011b v n\u011bkolika f\u00e1z\u00edch. Pror\u016fst\u00e1 firmou a zanech\u00e1v\u00e1 za sebou stopy ve v\u00fdkazech. Ano, ve statut\u00e1rn\u00edch v\u00fdkazech, kter\u00e9 zatracuj\u00ed ti, kte\u0159\u00ed jim nerozum\u00ed, a ostatn\u00ed \u0159\u00edkaj\u00ed, \u017ee je to pohled zp\u011bt proto\u017ee p\u0159eci existuje mana\u017eersk\u00fd reporting. Jasn\u011b, ale pro na\u0161\u00ed pot\u0159ebu rychl\u00e9 identifikace krize jsou naprosto dostate\u010dn\u00e9.<\/p>\n\n\n\n
Tady je modelov\u00fd p\u0159\u00edklad z praxe, pro n\u00e1zornost zjednodu\u0161en\u00fd do p\u011bti f\u00e1z\u00ed:<\/p>\n\n\n\n
Krize strategie:<\/strong> na po\u010d\u00e1tku v\u011bt\u0161iny firemn\u00edch kriz\u00ed je \u0161patn\u00e9 rozhodnut\u00ed na strategick\u00e9 \u00farovni. Firma se rozhodne doplnit portfolio a prod\u00e1vat nov\u00fd v\u00fdrobek. Neud\u011bl\u00e1 dostate\u010dn\u00fd pr\u016fzkum trhu, nev\u00ed, \u017ee je siln\u00e1 konkurence a \u017ee existuj\u00ed levn\u011bj\u0161\u00ed substituty. Rozhodnut\u00ed je v\u00edce emocion\u00e1ln\u00ed a pocitov\u00e9. Kostky jsou vr\u017eeny, marketing b\u011b\u017e\u00ed, obchodn\u00edci se \u0161kol\u00ed, n\u00e1klady rostou.<\/p>\n\n\n\n Krize tr\u017eeb:<\/strong> firma se sna\u017e\u00ed prod\u00e1vat, aby splnila pl\u00e1n tr\u017eeb. Neda\u0159\u00ed se, tak n\u011bco ud\u011blejte! Bojujeme cenou, a\u0165 z\u00edsk\u00e1me tr\u017en\u00ed pod\u00edl a lid\u00e9 maj\u00ed bonusy. \u0160patn\u00e9 strategick\u00e9 rozhodnut\u00ed se prom\u00edtne do v\u00fdkon\u016f firmy, tr\u017eby klesaj\u00ed. \u010casto je t\u00edm ovlivn\u011bn i do t\u00e9 doby dob\u0159e funguj\u00edc\u00ed ostatn\u00ed byznys.<\/p>\n\n\n\n Krize v\u00fdsledovky:<\/strong> firma bojuje a v\u011b\u0159\u00ed, \u017ee se to zlom\u00ed a za\u010dne se da\u0159it. \u0160patn\u00e9 v\u00fdsledky se projev\u00ed na hospod\u00e1\u0159sk\u00e9m v\u00fdsledku. Ztr\u00e1ta \u010dasto trv\u00e1 i n\u011bkolik obdob\u00ed.<\/p>\n\n\n\n Krize rozvahy:<\/strong> kumulovan\u00e1 ztr\u00e1ta se projev\u00ed na rostouc\u00edm zadlu\u017een\u00ed firmy. Nen\u00ed odkud br\u00e1t, firma si p\u016fj\u010duje a plat\u00ed pozd\u011b dodavatel\u016fm. Firm\u011b se zhor\u0161uje kapit\u00e1lov\u00e1 struktura, rostou ciz\u00ed zdroje.<\/p>\n\n\n\n Krize cash flow:<\/strong> nedostatek financ\u00ed ohro\u017euje samotnou existenci firmy. Probl\u00e9my dynamicky rostou. Dodavatel\u00e9 cht\u011bj\u00ed v\u0161e na z\u00e1lohu. \u010casto rostou i pohled\u00e1vky, proto\u017ee odb\u011bratel\u00e9 vyu\u017e\u00edvaj\u00ed va\u0161\u00ed vyjedn\u00e1vac\u00ed slabosti. Rostou z\u00e1soby neprodan\u00fdch v\u00fdrobk\u016f. Bl\u00ed\u017e\u00ed se rychl\u00fd konec.<\/p>\n\n\n\n Kdy jde krize je\u0161t\u011b relativn\u011b lehce zvr\u00e1tit? Dle na\u0161ich zku\u0161enost\u00ed do po\u010d\u00e1tku f\u00e1ze \u010d\u00edslo 3. D\u00e1le u\u017e b\u00fdvaj\u00ed n\u00e1vraty komplikovan\u011bj\u0161\u00ed, dlouhodob\u00e9 a drah\u00e9.<\/p>\n\n\n\n Jak\u00fd z toho je z\u00e1v\u011br?<\/p>\n\n\n\n Nebu\u010fte p\u0161tros a nezav\u00edrejte o\u010di p\u0159ed realitou. Nen\u00ed prohra p\u0159iznat chybu, naopak, ti nejv\u011bt\u0161\u00ed fraje\u0159i se z vlastn\u00edch chyb pou\u010d\u00ed a zkus\u00ed to jinak a l\u00e9pe.<\/p>\n\n\n\n Pracujte s firemn\u00edmi v\u00fdkazy, nau\u010dte se v nich \u010d\u00edst a nechte si je zas\u00edlat \u010dast\u011bji ne\u017e jednou za rok.<\/p>\n\n\n\n V\u010das kontaktujte zku\u0161en\u00e9ho odborn\u00edka, kter\u00fd dok\u00e1\u017ee va\u0161i situaci posoudit s nadhledem a navrhnout \u0159e\u0161en\u00ed ke zvl\u00e1dnut\u00ed vznikaj\u00edc\u00ed krize.<\/p>\n","protected":false},"excerpt":{"rendered":" Krize ve firm\u011b. P\u0159ich\u00e1z\u00ed pomalu a nen\u00e1padn\u011b, v tom je jej\u00ed z\u00e1ludnost. P\u0159ich\u00e1z\u00ed, potvora, tak pomalu, \u017ee si na n\u00ed pomalu zvyk\u00e1te a st\u00e1v\u00e1 se necht\u011bnou sou\u010d\u00e1st\u00ed va\u0161eho podnik\u00e1n\u00ed. A hlavn\u011b si j\u00ed nep\u0159ipou\u0161t\u00edte. \u0160lo to v\u017edycky, p\u016fjde to zase, to zvl\u00e1dneme! N\u011bkolik let po sob\u011b ztr\u00e1ta? Alespo\u0148 nemus\u00edm platit da\u0148\u2026.! Minul\u00fd m\u011bs\u00edc jsme zaplatili v\u00fdplaty […]<\/p>\n","protected":false},"author":1,"featured_media":466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuality"],"jetpack_featured_media_url":"https:\/\/excela.hiseo.cz\/wp-content\/uploads\/2026\/06\/arelas-interim-clanek.png","_links":{"self":[{"href":"https:\/\/excela.hiseo.cz\/index.php?rest_route=\/wp\/v2\/posts\/465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/excela.hiseo.cz\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/excela.hiseo.cz\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/excela.hiseo.cz\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/excela.hiseo.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=465"}],"version-history":[{"count":1,"href":"https:\/\/excela.hiseo.cz\/index.php?rest_route=\/wp\/v2\/posts\/465\/revisions"}],"predecessor-version":[{"id":467,"href":"https:\/\/excela.hiseo.cz\/index.php?rest_route=\/wp\/v2\/posts\/465\/revisions\/467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/excela.hiseo.cz\/index.php?rest_route=\/wp\/v2\/media\/466"}],"wp:attachment":[{"href":"https:\/\/excela.hiseo.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/excela.hiseo.cz\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/excela.hiseo.cz\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}